HOMESICK / EMAIL FLOWS
Design / AUG 2023
I spearheaded the design for Homesick’s retention email workflows (welcome, cart abandonment, SMS sign up, and prospecting), alongside crafting a fresh footer for all our emails. Additionally, the icons were designed by me.
Final Footer Design
![](https://freight.cargo.site/t/original/i/d84e8beab4fe566f72c6e1bdee2b1710e3d817f27439cd1a4d80fbc318d33f18/footer.final.png)
Footer Design Before
![](https://freight.cargo.site/t/original/i/24f2f5f5f42fd3f8b3293a342ac395c4f09c59a5d6177e7c5beaf816da22a808/footer.png)
Working Footer Designs
![](https://freight.cargo.site/t/original/i/c3ecdc30311d605b1c7a3858e11b9cc22106e464439f8f7d79655ee4ecb6fa6c/footer.2.png)
![](https://freight.cargo.site/t/original/i/82ecd3f5c6707492960fbde6d8ea159901dd41a83aacca47de0c4f917328410a/footer.6.png)
![](https://freight.cargo.site/t/original/i/88b59c695b4d54219c89a7a5a77c68daaeda274ab51229849e1e1c01e6bdf90f/footer.3.png)
![](https://freight.cargo.site/t/original/i/e91e9c647258eab35c4b47b109714edc3d84be589af22c270445d8a8d5e71af9/footer.5.png)
![](https://freight.cargo.site/t/original/i/3330bbe5f02801277e8acb1500ba94b7d5204848ac900908ad194c1505e9a610/footer.1.png)
![](https://freight.cargo.site/t/original/i/af401776c0f44ff49bd67ccacfc0d51d37570c4695204206ed630baf465fb7b1/footer.4.png)
Icons
![](https://freight.cargo.site/t/original/i/d2236b3d70f4c59f05f37cfbe835010bd21565eac86ee71a0788078db8f6d4d0/icon.heart.png)
![](https://freight.cargo.site/t/original/i/c208ad938a60fcfe8867b1e95c694dc82b2d2cb3ddd22853a4400e3a0d8e2856/icon._.png)
![](https://freight.cargo.site/t/original/i/f1b834c4d5b6dfd6e66d58aa988af9fe7e6f854e7a40fff0ea39c0485d369019/icon.ingredients.png)
![](https://freight.cargo.site/t/original/i/486b393b414f280d88c4c48b144d9bf8fb47c2e2dfea6ff3616583c63f51851f/icon.chat.png)
Final Email Designs
![](https://freight.cargo.site/t/original/i/fa549e689f8f012c1bc3e42863fdf41570c740fabc43e9db6ecf38fc14f9a268/HMS.Welcome.Flow.Retention.Email.1.Intro.Brand.Overview..png)
![](https://freight.cargo.site/t/original/i/26e0f9c41810848ffa2fb9da3dc7d246831abd295b7b001d4a772579b0181663/HMS.Welcome.Flow.Retention.Email.3.Assortment.Overview..png)
![](https://freight.cargo.site/t/original/i/7bf9211a0c31c9d7511e8ea711c674d321e64b872228c5f2a57eca3c0297f94f/HMS.Welcome.Flow.Retention.Email.2.Gifting.Personalization.png)
![](https://freight.cargo.site/t/original/i/a8ce4904853029024f6169cd426c1f88bf3cfb42ea63af9f70fe56112da98fcf/HMS.Welcome.Flow.Retention.Email.8.Best.Sellers..png)
![](https://freight.cargo.site/t/original/i/1f4bc3dd83f5a2bfad769b63611f023beaad3e2b256025cbf9d8bd8a34b1534f/HMS.Welcome.Flow.Retention.Email.7.Celebrations..png)
![](https://freight.cargo.site/t/original/i/9134542bb1bffce31bc292089c2e1fb429ffe3e2f1523760e9c65bf9908cac77/HMS.Welcome.Flow.Retention.Email.6.Memories..png)
![](https://freight.cargo.site/t/original/i/092b59bcdebb1eac0cacf15c5611ef9467e1a6c9031392a163d18552422a8d2e/HMS.Welcome.Flow.Retention.Email.5.Locations..png)
![](https://freight.cargo.site/t/original/i/63e33ff4f7a2304390e07e5d77c55cda54c8b1d5207d253eb8a519239c78c100/HMS.Welcome.Flow.Retention.Email.4.Collaborations..png)
![](https://freight.cargo.site/t/original/i/e29acbb7b90fb33acde01b73b93644560f33bb562f09083fa82fb6a9ef2d35f0/HMS.Welcome.Flow.Retention.Email.9.Stay.Connected.Social..png)
![](https://freight.cargo.site/t/original/i/a53c86a2421b4209ecaf7fcc0a2fbe4cb8de69f1c3e405c2ad46e7378eae68b3/HMS.Email.Flows.Prospecting.Social.Proof.2.png)
![](https://freight.cargo.site/t/original/i/29180a83cb658afe2af7a64264f88a9355dc44062a6f0cd2eceb50cf0c69d0d8/HMS.SMS.Email.Flow.Retention.Sign.Up.For.Texts.1.png)
![](https://freight.cargo.site/t/original/i/772cc163a4b80828d743096ba7036a8fdbd81c5a6e0928233b305e784b423ef6/HMS.Email.Flows.Prospecting.Buy.Now.Pay.Later.1.png)