HOMESICK / WINNIE THE POOH

Design / Art Direction APR 2023

In this campaign, I set the design tone and art direction for photography. I personally created the line and frame doodles, while the remaining illustrations were sourced from Disney. I handled the design production of all marketing materials, spanning across social media, paid advertising, customer retention, e-commerce, and affiliate platforms.

Homesick (est. 2016), is a home fragrance brand aiming to evoke cherished memories through their products. The scents they develop are inspired from a variety of sources like local areas, foods, and memories. Their candles are made with natural soy wax, organic cotton wicks, and essential oils, ensuring they are cruelty-free, non-toxic, and free from harmful chemicals.