HMS WINNIE THE POOH


Homesick (HMS), is a home fragrance brand aiming to evoke cherished memories through their products. The scents they develop are inspired from a variety of sources like local areas, foods, and memories.  In this campaign, I set the design tone and art direction for photography. I personally created the line and frame doodles, while the remaining illustrations were sourced from Disney. I handled the design production of all marketing materials, spanning across social media, paid advertising, customer retention, e-commerce, and affiliate platforms.


Photography by Hannah Schwob & FPO


APR 2023