Design Direction / NOV 2022

In the early days of Love Your Melon's integration with Win Brands, the brand struggled to move beyond their simplistic design approach. This pitch was one of my first to the LYM team for Black Friday/Cyber Monday. Although it was ultimately rejected, I thoroughly enjoyed creating it and believe it deserves to be shared.

Love Your Melon (est 2012) has been dedicated to improving the lives of children battling cancer. The mission began with a simple goal: to put a hat on every child fighting cancer in America. After achieving the goal of distributing 45,000 hats, Love Your Melon set a new target to donate $1 million to pediatric cancer research and support children and their families. To date, we have donated over $9.8 million and provided over 270,000 hats to children battling cancer.