Design / Art Direction / JUN 2023

Every year, Love Your Melon invites children undergoing cancer treatment and their siblings to submit their own beanie designs. This year, we had three finalists from across the US. I designed the landing page to vote on the top designs, created marketing assets, and crafted certificates to send to each winning child.

Love Your Melon (est 2012) has been dedicated to improving the lives of children battling cancer. The mission began with a simple goal: to put a hat on every child fighting cancer in America. After achieving the goal of distributing 45,000 hats, Love Your Melon set a new target to donate $1 million to pediatric cancer research and support children and their families. They have donated over $9.8 million and provided over 270,000 hats to children battling cancer.

Star, banner, cloud, heart icons by Sami Wittwer