HALLOWEEK / LOVE YOUR MELON
Design / Art Direction / OCT 2023
Each year, Love Your Melon celebrates Halloween with themed releases. This year, we featured two exciting collections: Harry Potter and Peanuts. I led the design and art direction for the campaign, creating new spooky-inspired icons to enhance the theme.
Love Your Melon (est 2012) has been dedicated to improving the lives of children battling cancer. The mission began with a simple goal: to put a hat on every child fighting cancer in America. After achieving the goal of distributing 45,000 hats, Love Your Melon set a new target to donate $1 million to pediatric cancer research and support children and their families. They have donated over $9.8 million and provided over 270,000 hats to children battling cancer.
![](https://freight.cargo.site/t/original/i/4222ccbf9d0acf8b51e64731a3b626d059acb896cc89386a8f6519df44ab7937/lockup4.png)
![](https://freight.cargo.site/t/original/i/40128328df3ce75e56f89e9cc58369e57d89a7d7606d2fd8aeeabd70d10fbb53/lym.halloweek.colors.png)
![](https://freight.cargo.site/t/original/i/fb1dac171228e18d54084110fb6531126ad879b4ea12393f2e6cc7f45c88fcdb/lym.halloweek.icons.png)
![](https://freight.cargo.site/t/original/i/e9e4c26ea1ac91da8cb90ecf7535463e08a2610ee3e46806c2974cfe1d15ace2/lym.halloweek.emails.3.png)
![](https://freight.cargo.site/t/original/i/adda27e9dd77619eed740e525b4d9f3584d9592c2d5df43641b19e8f4873ee87/lym.halloweek.emails.4.png)
![](https://freight.cargo.site/t/original/i/9b16a9e73a5fd6b63fb991405c0857e90a6f6abdc305336b23e360f5eb55c0b6/lym.halloweek.emails.1.png)
![](https://freight.cargo.site/t/original/i/757bc22700e892e188fd26574937d487341323655da007ba219aea99b0f47980/lym.halloweek.emails.2.png)
![](https://freight.cargo.site/t/original/i/2bf16f6fb5da624ec828113df84ea43ea80a334be55c133814c503db77d25276/lym.halloweek.image.3.png)
![](https://freight.cargo.site/t/original/i/5940006e728cc3f431d8e58d229511bf95c98288537a1223a68e8d6c7d20cd1a/lym.halloweek.image.1.png)
![](https://freight.cargo.site/t/original/i/07554be22456c596f36eab321ac1e020d1ee4473f54d2046d2cb9a4eae9d388f/lym.halloweek.image.2.png)
![](https://freight.cargo.site/t/original/i/346f9513d88be07da372224847f8dc223c1a7de1ad1e1b8ab48706d97e302c67/lym.halloweek.image.6.png)
![](https://freight.cargo.site/t/original/i/f786846c2f622e2b4d92a27d385d46d6a009ae664449459906a2a05fde1c4000/lym.halloweek.image.5.png)
![](https://freight.cargo.site/t/original/i/224131cd9596256bc8007bc4253795827e3f27508cd138015da2c18d9487b600/lym.halloweek.image.4.png)
Nixed r001 Design Thoughts
![](https://freight.cargo.site/t/original/i/2416ffa6c76c4aa329c63b2c07cf3b2e60ae2da798fda26ab86d56b106735082/lym.halloweek.emails.9.png)
![](https://freight.cargo.site/t/original/i/8b9742f2b4a9e252e6bb1093473e0cfa3dcf4bcde911c27832f698028582410b/lym.halloweek.emails.8.png)
![](https://freight.cargo.site/t/original/i/917949e6de4ed92df25174c0ab5a4b52edd94f3190ad998324fc0d4cff73edec/lym.halloweek.emails.6.png)
![](https://freight.cargo.site/t/original/i/7ca2ee065edb05d18576d13e9d715908e03de3384f743cd623c00c937415c96c/lym.halloweek.emails.5.png)
Lifestyle Photography by Hannah Schwob & Fontaine Rittelman
Studio Photography by Rasun Mehringer