LYM REBRAND


Love Your Melon (LYM
) was founded in 2012 in Minneapolis, Minnesota, and was acquired by Win Brands in 2022. Despite the growth and changes over the years, LYM has maintained its distinct Small Town/Midwestern charm. Since the acquisition, I have had the privilege of contributing to the brand's evolution, helping to modernize and enhance its identity. Below is a design I created for LYM during this transformative period presenting branding, website, & retention + social design.


Heart knit background by Jackie Lee
LYM Beanie Silos by Rasun Mehringer
All other photography is FPO


OCT 2023