Love Your Melon (LYM) was founded in 2012 in Minneapolis, Minnesota, and was acquired by Win Brands in 2022. Despite the growth and changes over the years, LYM has maintained its distinct Small Town/Midwestern charm. Since the acquisition, I have had the privilege of contributing to the brand's evolution, helping to modernize and enhance its identity. Below is a design I created for LYM during this transformative period presenting branding, website, & retention + social design.
Heart knit background by Jackie Lee LYM Beanie Silos by Rasun Mehringer All other photography is FPO