REBRAND / LOVE YOUR MELON
Design / OCT 2023
Love Your Melon (LYM) was founded in 2012 in Minneapolis, Minnesota, and was acquired by Win Brands in 2022. Despite the growth and changes over the years, LYM has maintained its distinct Small Town/Midwestern charm. Since the acquisition, I have had the privilege of contributing to the brand's evolution, helping to modernize and enhance its identity. Below is a design I created for LYM during this transformative period.
Heart knit background by Jackie Lee
LYM Beanie Silos by Rasun Mehringer
All photography is FPO