LYM BLACK FRIDAY


Love Your Melon (LYM) has been dedicated to improving the lives of children battling cancer. The mission began with a simple goal: to put a hat on every child fighting cancer in America. In the early days of Love Your Melon's integration with Win Brands, the brand struggled to move beyond their simplistic design approach. This pitch was one of my first to the LYM team for Black Friday/Cyber Monday. Although it was ultimately rejected it was a fun thought experiment.


Photography is FPO


NOV 2022